How many times have you heard these words? Or said them yourself? There is no doubt that many people are preoccupied with weight and weight loss. Some people find this disturbing. Yet what is perhaps even more disturbing is that, in spite of this widespread concern over weight, more and more people have become overweight or obese.

Over the past several decades, there has been virtually no progress in the treatment of overweight and obesity. And even with the emergence of the multi-billion-dollar weight loss industry, the long-term results for weight management are pathetic.

Today, research has shown that dieting itself may be the major cause of obesity. It seams that by significantly cutting calories, the body begins to compensate by slowing down its ability to burn calories.

Unfortunately, when you come off your diet and increase calories, this compensation mechanism leads to increased storing of calories as fat. Simply cutting calories does not address the more important issues of metabolism and thermogenesis, which is your body's natural ability to burn calories.

As a result, more and more physicians are beginning to view excess weight as a metabolic problem. This is evident by the widespread use of the new appetite- suppressant medications, which increase metabolism by stimulating the central nervous system. While increasing metabolism is desirable, chronic excitation of the nervous system can lead to significant problems, from high blood pressure to insomnia.

However, by seeing metabolism and thermogenesis as the key to long-term weight loss, the scientific community has uncovered a new weight-loss technology that will provide hope to the millions of people for whom conventional weight-loss techniques have proven ineffective.

This new technology incorporates a nutritionally balanced diet, regular exercise, and the use of safe and natural substances called thermagenics, that can stimulate metabolism and thermognesis and enable people to achieve effective long-term weight loss.

Unfortunately, existing thermogenics, such as ma huang (also known as ephedra), have come under scrutiny from the United States Food and Drug Administration (USFDA), as well as state regulators, and are in danger of losing their current status in the natural-products industry. So practitioners are in dire need of an equally effective weight-loss and fitness product that will address the metabolic and thermogenic aspects of obesity and excess weight safely and naturally.

But there is good news. Preliminary research has Shown that Advantra Z™, from the Citrus aurantium herb, is an exceptional alternative to ma huang. Both safe and natural, it functions in three specific ways:

stimulates weight loss by enhancing thermogenisis which is the burning of fat

increases physical performance by making fat available for energy

maintains or builds lean muscle mass.

Like ma huang, Advantra Z™ increases thermogenisis, directly addressing the metabolic nature of excess weight and obesity. However, Advantra Z™ is the first-and only alternative natural weight-loss product that works as effectively as ma huang without producing the negative central nervous-system and cardiovascular side effects.

It is important to note that no magic bullet exists for the very difficult, but medically important, task of weight loss. Weight-loss treatments vary considerably in terms of risk, cost and efficacy. Most people with mild to moderate obesity will have greater success in maintaining long-term weight loss by taking a multi-tiered approach that includes diet, exercise, behaviour modification, and thermogenic supplements.

The story that is to unfold here provides important information about the metabolic nature of excess weight and how you can use Advantra Z™ as a safe, natural thermogenic tool to turn your body into a fat burning machine, ultimately achieving and maintaining long-term weight and fat loss.