Ewald Knudsen knows what determination is. His hobby is mountain climbing - a pastime that requires one's full concentration dedication, and stamina. These same qualities are required for the hills and valleys we experience in daily life. Ewald realized that one challenge that was difficult to scale, was the ever-elusive mountain of weight loss.

Having gained steadily in weight over a period of 10 years, Ewald saw his ideal weight, his goal, grow more and more out of reach. He had weight 100kg during the Christmas season and his goal was 82kg! A visit to the dotor and a stern warning about his blood pressure spurred Ewald into action. Following the 7-Day Menu Plan and taking the Dream Shakes, cookies and am:pm supplements, Ewald stepped on the scales on 19th August and weighed in at 81.9kg!